In order to make a big PR stink about Burger King's new low cal, low fat fries, we convinced them to change their name from Burger King to Fries King. We started with an announcement in the New York Times. Also, we did this way before Ihop decided to change their name to Ihob to introduce a burger. Just saying.

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And a cheesy, corporate video we put up online.

We changed everything - the sign, the cups, the window clings, the cartons, the uniforms and more. We even convinced BK to change the end card on their National TV spots.

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So yeah, we got some press. But more importantly, we sold a ton of fries.
A week later we released a video telling the nation we were changing our name back to Burger King, but I'm sure you've got it by now so I'll spare you.