STEVE’S ICE CREAM
Steve’s considers their ice cream to be art. And to celebrate this, we partnered with Dan Lam to create large scale, interactive art that responds to hot and cold temperatures, inspired by our flavors. These large instillations where placed at the Boston Institute of Contemporary Art during the summer where we threw ice cream parties, with drinks and music. We had four events over the Summer where thousands of people came to enjoy the art and ice cream art.
LAYS POTATO CHIPS
Lay’s realized the kiddos didn’t know that their chips came from actual potatoes. To educate them, we teamed up with a Lay’s potato farm to create a gamified installation that let them learn through play. The installation also had sample opportunities and tractor riding selfies with the fam.
WORLD OF HYATT
To announce a new rewards partnership with American Airlines, we brought air travel down to World of Hyatt hotels with an “in the clouds” themed party. Complete with a photo-booth that made you look like you were actually in the clouds. We also had custom cocktails, a menu created by in-attendance celebrity chef Tom Colicchio, and airplane inspired decor.
NBA OCULUS BROADCAST
We created, designed and produced an entire run of show for the live game NBA for VR headsets. Different from TV cameras, we had cameras strategically set up to place the viewer as if they were actually in the stands. We launched this during the bubble season, (remember the pandemic????) as a way for fans to feel like they were still attending games IRL.