Oats are healthy, heart friendly, low in cals, protein rich. That’s a whole lotta equity that we decided to use to our advantage in repositioning Honey Bunches of Oats. We dropped nine TV spots, a bunch of OOH and endless social to tell the world “Don’t Just Eat Oats. Eat Bunches of Oats.” If you are a woman with a mother, mom text will speak to you.
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