With all the unlimited data on Virgin Mobile, the world needed another celebrity couple to follow on their phones. Well, at least that's what we decided to tell the world in this campaign. This was the oddest thing I've ever had the pleasure of working on. Here's a case study to show you just how odd.
To kick things off, we made a commercial to introduce the nation to our manufactured celebrity couple.
We also put our couple in the tabloids where they belong.
