Kids love Sour Patch Kids. They also love video games. So it was only natural we make a video game starring our sour, sweet friends. What wasn't natural? Compensating Method Man in Sour Patch Kids to make a music video to promote it. True story.
Here's the case study that explains it all...
Here's the music video we bribed him to make...
And the nerdy video game trailer to convince all those cynical tweens to download the game.
We won a lion.
It wasn't gold.